WHO WE ARE
As the internet and social media have changed the way the world communicates, we have kept pace with new methodologies and advanced statistical methods. This combination allows us to not only implement qualitative and quantitative methods but also to mirror the real world purchase process which has become increasingly complex due to the internet and social media.
- We all know that quantitative surveys should follow from thorough qualitative research. Qualitative research provides us with the insights and suggests the questions that we want […]
- How Can We Measure and Build Brand Equity? Market research managers are often asked to answer this question. It is critical to understand how our customers […]
- By measuring the lifetime value of a customer, companies can make decisions about which what efforts should be made to recruit and/or retain these customers. The […]
- Factors such as perceptions of deadlines, cultural taboos and cultural biases have a major impact on international data collection efforts. Editor’s note: Albert Fitzgerald is president […]