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January 17, 2017

Quantitative Research: Quick, Cheap Insurance to Ensure Success

We all know that quantitative surveys should follow from thorough qualitative research. Qualitative research provides us with the insights and suggests the questions that we want […]
January 17, 2017

4 Steps to Strengthen and Build Brand Equity

How Can We Measure and Build Brand Equity? Market research managers are often asked to answer this question. It is critical to understand how our customers […]
January 17, 2017

Developing a customer value model to maximize profitability

By measuring the lifetime value of a customer, companies can make decisions about which what efforts should be made to recruit and/or retain these customers. The […]
January 17, 2017

Do Your Homework Before You do Your Research

Factors such as perceptions of deadlines, cultural taboos and cultural biases have a major impact on international data collection efforts. Editor’s note: Albert Fitzgerald is president […]